K2 Snowboards, Boots, Bindings, Helmets and Bags
Established in 1962 in the snow-capped landscapes of Washington State, K2 Snowboards proudly holds the title of the original American Ski and Snowboard Brand. A trailblazer from its inception, K2 further etched its mark on the snow sports industry by venturing into the realm of snowboards in 1987. Not content with mere milestones, K2 made history once again in 1999 by becoming the first brand to engineer products exclusively for women, birthing the groundbreaking Women’s Alliance™. This forward-thinking initiative not only showcased K2's commitment to inclusivity but also set a precedent for the industry. Fast forward to today, K2 is embarking on a transformative journey, resetting its brand for the future. Drawing strength from its rich legacy, K2 is poised to reposition itself as the undisputed industry leader, continuously pushing boundaries and setting new standards for excellence in snow sports.